The Manitowoc Way

The Manitowoc Way is our business system at Manitowoc, rooted in the principle of kaizen - continuous improvement in everything we do. We believe that making small, meaningful improvements every day drives lasting results and strengthens our performance over time. This chapter introduces the Manitowoc Way as the foundation for how we think, act, and continuously improve across the organization.

CEO Award

Celebrating Excellence in Our Crane Community

At Manitowoc, our strength is our people who exemplify our values and deliver lasting customer value. As part of our Crane+50 strategy, we proudly acknowledge three Tower and Mobile Service leaders for their dedication and expertise.

In 2025, our CEO, Aaron Ravenscroft, has chosen to honor three employees who have exemplified operational excellence, collaboration, and long‑term customer commitment within our service organization:

Vitaly Artemyev, Field Service Technician, based in our Dubai office
Nicholas Bird, Mobile Customer Service Manager for the UK territory
Stéphane Dumont, Senior Manager of Tower Customer Service, based in France

These team members solve tough problems, improve customer experience, and build trust in our Cranes business, proving that our people are our greatest asset.

Vitaly Artemyev is dedicated to safety, technical mastery, continuous improvement, and customer support strengthens Manitowoc’s reputation across every region he serves.

His proactive mindset, rapid response capability, and commitment to developing others make him a standout contributor who consistently delivers measurable impact and reinforces long-term customer trust.

Key Achievements:

Safety Leadership: Improved field safety culture, through consistent practices and direct coaching.
Operational Impact: Supported major global projects, dismantled MD‑1600 in Tanzania, and inspected 44 cranes in the UAE
Capability Building: Led technician training across Turkey and third-party programs, enhancing skills and service standards.

Vitaly embodies Manitowoc’s values through his expertise, responsiveness, and commitment to continuous improvement. His leadership in the field directly elevates customer satisfaction, operational performance, and the company’s global reputation for reliability and excellence.

Vitaly - Powering 30 Years of Customer Confidence

When Manitowoc aimed to grow its UK aftermarket presence, Nick Bird led the change. He established the Barnsley depot as an operational hub, nearly doubled the technician team for improved service, and strengthened customer relationships alongside Sales.

Key Results:

40% growth in service revenue (2023–2024)
Technician headcount grew from 8 to 15
Enhanced responsiveness and customer focus

Nick’s story is one of leadership that inspires, action that delivers, and teamwork that multiplies impact. He embodies The Manitowoc Way - proving that when we empower our people and elevate our customers, success follows.

Nick – A Story of Leadership That Transforms and Delivers

Stéphane – Powering 30 Years
of Customer Confidence

Stephane is a key figure in customer trust at Manitowoc. As Senior Manager Customer Service, he manages Eco-mast & Parts relations with NFT and Stirnemann and leads the team supporting Potain cranes.

With many Potain cranes running after 30+ years, Stephane secures obsolete parts and coordinates networks to deliver daily support.

Since joining Potain in 2004, he has developed extensive product knowledge across all regions. His proactive approach drives improvement and upholds our commitment to long-term service.

Impact that speaks for itself: +40% after sales revenue growth with NFT in 2025 vs. 2024

Stéphane embodies reliability, expertise, and customer dedication - the foundations of the trust our brand earns worldwide.

In 2025, we enhanced our Lessons Learned program by introducing a new dedicated category: Customer Experience. This evolution reflects our strategic ambition to strengthen continuous improvement efforts within the After Sales organization, which is in direct contact with our customers.

The purpose of this new category is to better capture, promote, and share the best internal practices that contribute to elevating customer experience. By disseminating these learnings across the organization, we aim to reinforce a virtuous cycle built on listening, learning, and converting insights into meaningful actions.

This year, two Lessons Learned - Customer Experience and Safety TMW - were recognized and rewarded by our CEO, highlighting their positive impact and exemplary contribution to our collective performance.

Celebrating Innovation

Annual Lessons Learned Winners

Customer Experience Lessons Learned Award

Creating Value by Better Responding to Customer Needs

This Lesson Learned demonstrates how our teams create meaningful value for our customers while strengthening our Lean and responsible approach. During a commercial opportunity, our sales representative addressed the customer’s expectations by proposing a complete solution, combining the primary equipment with essential lifting accessories such as special hooks and slings.

This proactive approach is fully aligned with our strategy of simplification and value creation: reducing complexity for customers, offering a single point of supply, ensuring equipment compatibility and safety, and leveraging our recognized lifting expertise - one of Manitowoc’s greatest strengths.

By responding precisely to the customers’ needs, we proved our ability to deliver reliable, integrated solutions. The successful deal and the customer’s satisfaction highlight the importance of attentive listening, strong service, and continuous improvement.

Safety & TMW Lessons Learned Award

Continuous Improvement in Action

Loading our blast pot just got safer, faster, and smarter. Until now, technicians had to lift and cut open dozens of 100 lb bags by hand - a time‑consuming process that came with risks from heavy lifting and sharp tools.

Today, thanks to a new blast hopper designed and welded in‑house, we can load material directly from a bulk bag using a forklift and built‑in dispenser.

The results speak for themselves:

Major time savings
Better job quality and workflow
No more knives or razors
Drastically reduced risk of injuries
A big step forward in safety & responsible operations

Thanks to our MGX team for driving innovation that protects our people and boosts performance.

Operating Sustainably

2026 Targets

Energy & Emissions

Global Energy consumption reduced by 16% since 2019

Natural gas consumption reduced by almost 22% since 2019
Electricity consumption reduced by almost 30% since 2019
Electricity generation increased by almost 93% since 2019

Scope 1 & 2 Greenhouse Gas emissions reduced by 18% since 2019

^{Prior period amounts restated based on updated data and/or emissions factor updates.}

The Manitowoc Company's Commitment to Energy Efficiency

At Manitowoc, energy efficiency is a cornerstone of our sustainability strategy. Guided by The Manitowoc Way, we continuously seek innovative solutions to minimize energy consumption and reduce greenhouse gas emissions across our global operations.

Our Energy Management Policy establishes clear principles for responsible energy use, including:

Implementing a company-wide GHG accounting process to ensure accurate measurement and reporting.
Driving continuous improvement through Kaizen initiatives to eliminate energy waste and optimize processes.
Deploying recognized Energy Management Systems across all manufacturing facilities.
Investing in advanced tools and technologies that deliver measurable energy savings.
Actively exploring renewable and low-carbon energy sources to diversify our energy mix.

Since 2022, we have executed 22 Energy Kaizens across our facilities, and documented more than 200 Lessons Learned on energy, environment, and waste reduction. These efforts have led to tangible reductions in energy intensity and improved operational efficiency.

Charlieu,France

Smarter Processes, Lower Emissions
Our painting operations at the Zhangjiagang plant achieved a major improvement in the energy efficiency of the Regenerative Thermal Oxidizer (RTO). By optimizing fan frequency, adjusting process temperatures, and introducing daily monitoring based on defined hourly consumption baselines, the team significantly reduced both electricity and natural gas consumption. As a result, the RTO now consumes substantially less energy, eliminating 159 tons of CO₂ emissions per year. This initiative demonstrates how data‑driven process optimization and cross‑functional teamwork can deliver measurable environmental benefits, while providing a scalable model for other Manitowoc facilities.

Smarter Heating, Lower Emissions: Energy Gains
The Charlieu plant achieved a significant reduction in energy consumption by optimizing the pre‑heating oven used in the painting line. Through the introduction of new automation controls, improved temperature‑adjustment logic, and sensors that reduce door‑open time, the site shifted from a constant 80 °C heating regime to a smarter, adaptive system. This improvement reduced gas consumption by 35%, increased heating capacity by 35%, and eliminated the seasonal bottleneck previously experienced during winter. The initiative also generated annual savings of 10.7 MWh and 1.95 tons of CO₂ emissions, while enhancing safety and reducing lead time. This project stands as a strong example of how targeted process optimization can meaningfully reduce emissions, strengthen operational performance, and support Manitowoc’s broader energy‑efficiency goals.

Zhangjiagang,China

Fleet Electrification

Manitowoc is strengthening its commitment to low‑carbon mobility by progressively renewing its vehicle fleet in France and Portugal with fully electric models. This transition supports our sustainability strategy and directly contributes to reducing greenhouse gas emissions across our operations.

To enable this shift, both countries are installing charging infrastructure at key sites, ensuring our facilities are prepared to support a growing electric fleet. These investments reflect our Energy Management Policy and our focus on improving energy efficiency.

This transformation is already underway, with new vehicles and charging stations coming online in the months ahead. By accelerating electric mobility, Manitowoc reinforces its commitment to responsible resource use, operational efficiency, and the transition to a more sustainable future.

Waste Management

Managing waste responsibly is a key pillar of our sustainability strategy. We aim to minimize environmental impact by reducing waste generation, improving recycling rates, and fostering circular solutions across our operations.

Ongoing initiatives include:

Meticulous Sorting for Recycling and Reuse
Our dedicated workforce ensures that all waste is carefully sorted by type, enabling efficient recycling and reuse of materials wherever possible.
Supplier Collaboration to Reduce Packaging Waste
We partner with suppliers to minimize packaging and incoming waste through optimized delivery schedules and the use of returnable packaging solutions. These efforts reduce single-use materials and promote a more sustainable supply chain.
Innovative Waste Handling Partnerships
We collaborate with waste management companies to explore advanced and innovative methods for handling the waste we generate. This includes initiatives to repurpose materials and identify opportunities for circularity.

Charlieu, France
Optimizing supplier packaging

As part of our efforts to reduce waste at the source, the Charlieu site implemented six environmental Kaizens focused on optimizing supplier packaging and minimizing material use. One key improvement involved replacing large disposable cardboard boxes for hydraulic power stations with reusable containers secured by a durable rubber band, significantly cutting waste and improving handling efficiency and safety on the assembly line. These targeted actions strengthen circular‑economy practices in our supply chain and deliver measurable environmental and operational benefits. Similar initiatives are also being implemented at other sites, including Moulins, France and Niella, Italy.

Shady Grove, USA
Simple Action, Significant Impact: Reusing Packaging Materials

The team implemented a simple yet impactful improvement by redirecting all paper, foam, and bubble‑wrap materials generated from parts packaging to the Shipping department for reuse. This change eliminated the previous disposal of these materials and enabled them to be repurposed in outbound packaging operations.

Since its implementation, the initiative has consistently reduced waste by an average of 100 kg per month. Beyond the direct environmental benefit, the practice reinforces a culture of resource efficiency, encourages cross‑department collaboration, and strengthens alignment with Manitowoc’s broader waste‑reduction and circular‑economy objectives.

This improvement demonstrates how operational teams can identify practical, low‑cost actions that deliver measurable environmental impact while supporting continuous improvement across the organization.

Service Agency, Saint Pierre de Chandieu, France
Waste Reduction & Eco‑Design Initiatives

A new eco‑friendly packaging solution was introduced to replace cardboard boxes lined with integrated foam, which were difficult to recycle and often treated as general waste. The site transitioned to KORRVU® suspension packaging, which secures products with a durable, flexible film made from recyclable paper fiber. The reusable design significantly reduces single‑use packaging while improving protection during transport. The new system also streamlines operations through easier assembly, lower packaging weight, optimized shipping volumes, and flat storage. This initiative shows how eco‑design can deliver both environmental benefits and greater efficiency across the packaging process.

Moulins, France
Circular Reuse for Community Benefit

At our Moulins site, wooden pallets that can no longer be used in our operations are given a second life through a partnership with a local association dedicated to ensuring mutual support, rehabilitation, and recovery for individuals receiving psychiatric care at the Moulins‑Yzeure Hospital Center. Instead of being discarded, the pallets are collected by the association and transformed into handcrafted objects together with patients as part of therapeutic and social reintegration activities. This initiative not only reduces waste and supports circular practices, but also delivers meaningful social value by fostering empowerment, skill development, and contributing to the funding of the workshop’s programs.

Water Usage

At The Manitowoc Company, we recognize the critical importance of water conservation and remain fully committed to implementing sustainable practices across all our operations. Reducing water consumption and protecting this essential resource are key pillars of our environmental strategy and strongly support our broader sustainability objectives.

VOC Emissions

The painting process is essential to ensure the durability and long‑term performance of our cranes. However, paint application and curing release Volatile Organic Compounds (VOCs), which can negatively affect air quality, worker health, and contribute to climate change. Reducing these emissions is a key priority for our operations.

Thanks to ongoing technical improvements and optimized process controls, our facilities are becoming increasingly effective at managing and reducing VOC emissions. These efforts reflect our commitment to safer workplaces and lower environmental impact across all manufacturing sites.

Zhangjiagang, China

Cleaner air through innovation

At our Zhangjiagang plant, the implementation of a Regenerative Thermal Oxidizer (RTO) has enabled us to reduce VOC emissions discharged to the environment by 93%, demonstrating the effectiveness of our process controls and emission‑reduction practices. This ensures that only a very small fraction of the VOCs contained in our coatings reaches the atmosphere. These results reinforce our commitment to safer workplaces, lower emissions, and more sustainable production.

Pune, India

Reducing Dust, Waste, and VOCs through smarter shot‑blasting

Our Pune facility implemented a key improvement in the shot‑blasting process by replacing traditional spherical shots with cut‑wire shots. The cut‑wire shots provide multiple sharp impact points that create a cleaner and more consistent surface finish. This resulted in a drastic reduction in dust generation, improving workplace air quality and reducing the amount of waste produced during blasting operations. The enhanced surface preparation also leads to better paint adhesion and reduced paint consumption, directly contributing to lower resource use and fewer VOC emissions associated with coating processes.

Additionally, the longer life of cut‑wire shots reduces material consumption over time, lowering both environmental impact and operating costs.

Guided by The Manitowoc Way, this initiative demonstrates how targeted process improvements can simultaneously advance product quality, resource efficiency, and environmental performance.

Planting the Seeds of Tomorrow

As part of our ongoing commitment to environmental stewardship, The Manitowoc Company continued to strengthen its sustainability actions in 2025 through dedicated tree‑planting initiatives at the Moulins, France and Baltar, Portugal manufacturing sites. This effort reflects our ambition to promote biodiversity, enhance local ecosystems, and contribute to long‑term carbon sequestration. By engaging teams on site, we are not only planting trees - we are planting the seeds of a greener future for the regions where we operate. This initiative reinforces our belief that small, consistent actions can generate meaningful and lasting environmental impact.

Baltar celebrated World Environment Day on June 5 by planting trees across the site. This initiative reinforces our commitment to protecting local ecosystems and engaging employees in meaningful environmental action.

At the Moulins site, 28 new trees and shrubs were planted as part of our ongoing commitment to enhancing local biodiversity and improving the natural environment.